A three-item sentence-completion scale measuring a consumer's confidence in their ability to predict a company's future performance across key service and product dimensions — customer service quality, product performance, and new product development capability. Items are presented as completions to a stem asking about predictive confidence in the company and require the company's name to be inserted. The scale captures cognitive confidence in the company's reliability and capability as a trusted information source, particularly relevant in online brand community contexts.
Likert (format not specified)
Full scale items shown. Always cite the original source when using this scale in research.
SENTENCE COMPLETION FORMAT: Items complete a stem such as 'After reading the replies to this post, how confident are you in your ability to predict...'; the company name replaces the blank in each item. Single composite reliability estimate: CR = .95 — Adjei, Noble & Noble (2010, Study 1 Phase 1). VALIDITY: CFA with good overall model fit; convergent and discriminant validity supported. Developed drawing on conceptual inspiration from Morgan & Hunt's (1994) commitment-trust framework. Three actual items; a fourth entry in the original is a scale administration note regarding the stem.
Adjei, Mavis T., Stephanie M. Noble, and Charles H. Noble (2010). The influence of C2C communications in online brand communities on customer purchase behavior. Journal of the Academy of Marketing Science, 38(5), 634–653.
Free access to 2455+ psychometric scales at PsychScales