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Online Community Connectedness

OCCFelt attachment and sense of belonging to a particular online community
3 items 2019 α .91–.96 (3-item); r=.76 (2-item version) Free Hanson, S., Jiang, L., & Dahl, D.

What it measures

Three items measure the degree of attachment and belonging a person feels toward a particular online community. Hanson, Jiang, and Dahl (2019) created items 1 and 2; item 3 was borrowed from Cornwell et al. (2009). EFA confirmed discriminant validity with respect to community participation intentions and role clarity measures. A two-item version (items 1 and 2) was used in Study 3.

Citation

Hanson, S., Jiang, L., & Dahl, D. (2019). Enhancing consumer engagement in an online brand community via user reputation signals: A multi-method analysis. Journal of the Academy of Marketing Science, 47(2), 349–367.

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