An eight-item scale measuring the degree to which belonging to a particular social group is important, central, and valued as part of a person's self-concept. Items assess importance, centrality, personal relevance, commitment, connectedness, tie strength, and personal value of the group identity.
7-point scale (1=not at all strong, 7=extremely)
Full scale items shown. Always cite the original source when using this scale in research.
Developed by Trudel, Argo, and Meng (2016) with adaptation from White and Dahl (2007), though the items differ substantially. The blank should be replaced with the name of the group under study (e.g., 'American'). Alpha was .98 in Study 4.
Trudel, R., Argo, J. J., & Meng, M. D. (2016). The recycled self: Consumers' disposal decisions of identity-linked products. Journal of Consumer Research, 43(2), 246–264.
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