Fairness of the Subscription Plan

What it measures

This scale measures how fair a person believes a particular subscription plan to be. Yun and Suk (2022) used it in Studies 2, 5, and 6, referring to it in several different ways (e.g., preference for the price plan).

Response format

7-point semantic differential (higher scores indicate greater fairness)

Scale items

• unfavorable / favorable
• unfair / fair
• do not want to subscribe / want to subscribe

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alphas were .85, .89, and .94 in Studies 2, 5, and 6, respectively (Yun and Suk 2022, pp. 1115, 1120, 1121). Validity was not discussed. Items 1 and 2 appear to capture beliefs about the subscription plan, whereas item 3 is more intentional, a behavioral construct; examination of the scale's unidimensionality is recommended to confirm all items measure the same construct. The source of the scale was not stated and is assumed to have been created by the authors.

Citation

Yun, Sejeong and Kwanho Suk (2022), "Consumer Preference for Pay-Per-Use Service Tariffs: The Roles of Mental Accounting," Journal of the Academy of Marketing Science, 50 (5), 1111-1124.

Keywords