This four-item semantic differential measures how reasonable and fair a consumer considers the price of something to be. Yun and Suk (2022) used it with Prolific participants in Studies 3 and 4 to assess satisfaction with the price of a smartphone data service. No source was given, so the scale appears to have been created by the authors.
7-point semantic differential (higher scores indicate greater satisfaction)
Full scale items shown. Always cite the original source when using this scale in research.
Alphas were .96 (Study 3) and .98 (Study 4) (Yun and Suk 2022, pp. 1117, 1118). Validity was not discussed. See also Fairness of the Subscription Plan (ID 90395), from the same article, and Perceived Price Fairness Scale (ID 376).
Yun, Sejeong and Kwanho Suk (2022), "Consumer Preference for Pay-Per-Use Service Tariffs: The Roles of Mental Accounting," Journal of the Academy of Marketing Science, 50 (5), 1111-1124.
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