Three items ask participants to report how much attention they paid to a specific person or object during an encounter or task. Wan and Wyer (2019) used the scale in three experiments, applying it to customers, salespeople, and a manager. The items are general enough to be adapted for use with a wide range of focal targets, including advertisements or products.
Wan, L. C., & Wyer, R. S. (2019). The influence of incidental similarity on observers' causal attributions and reactions to a service failure. Journal of Consumer Research, 45(6), 1350–1368.
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