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Perceived Stimulus Abstractness

PSAPerceived abstractness of a stimulus
4 items 2005 α .86 Free Aggarwal, P., & Law, S.

What it measures

Four bipolar adjective pairs assess the degree to which a person perceives a stimulus as having the characteristic breadth of a broader category rather than a specific instance. Used primarily as a manipulation check to verify abstraction levels across experimental conditions.

Citation

Aggarwal, P., & Law, S. (2005). Role of relationship norms in processing brand information. Journal of Consumer Research, 31(1), 87–101.

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