Food Care During Production (Human)

What it measures

Presented with two food products, respondents judge which one seems to have had more hands-on human involvement during its making.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• Which food received more human care when it was produced?
• Which food received more human attention when it was produced?
• Which food was neglected by a human (i.e., not cared for by a human) during the production process?

Citation

Suher, J., Szocs, C., & van Ittersum, K. (2021). When Imperfect is Preferred: The Differential Effect of Aesthetic Imperfections on Choice of Processed and Unprocessed Foods. Journal of the Academy of Marketing Science, 49(5), 903–924.

Keywords