Identification with the Company

IWTCA customer's level of attachment to a business, this scale uses five, seven-point likert-type items

6 items 2009 α .88 Free Homburg, C. J., & Hoyer, W. D.

What it measures

A five-item likert scale designed to measure a customer's level of attachment to a business, this scale uses five, seven-point likert-type items.

Homburg, Christian, Jan Wieseke, and Wayne D. Hoyer (2009), "Social Identity and the Service-Profit Chain," Journal of Marketing, 73 (March), 38–54.

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