A multiple-item likert scale designed to measure the extent to which a customer who has interacted with a company's employees believes that they treated him/her well.
7-point Likert (1=strongly disagree, 7=strongly agree)
Full scale items shown. Always cite the original source when using this scale in research.
Factor analytic procedures were used to support the scale's structural validity.
Grégoire, Yany and Robert J. Fisher (2008), “Customer Betrayal and Retaliation: When Your Best Customers Become Your Worst Enemies,” Journal of the Academy of Marketing Science, 36 (2), 247-261.
Free access to 2455+ psychometric scales at PsychScales