Immediate Task Enjoyment

What it measures

Three semantically distinct items assessing how much a person enjoyed, found fun, and found interesting a task they have just completed. Woolley and Fishbach (2016) used this measure to capture the immediate hedonic reward of engaging with a task, framing the construct as an index of 'immediate rewards.' Each item uses its own bipolar end-point labels rather than a common agree/disagree anchor, which is unusual and should be preserved when replicating the scale.

Response format

7-point bipolar (0–6); unique end-point labels per item

Scale items

• How much did you enjoy working on this task? (0=did not enjoy, 6=enjoyed a lot)
• Was working on this task fun? (0=not at all fun, 6=very fun)
• Was working on this task interesting? (0=not at all interesting, 6=very interesting)

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Item 6 is reverse-scored. Response format was not reported in the original article; a Likert-type scale (likely 5 or 7 points) is most probable.

Recommended companion scales

Citation

Woolley, K., & Fishbach, A. (2016). For the fun of it: Harnessing immediate rewards to increase persistence in long-term goals. Journal of Consumer Research, 42(6), 952–966.

Keywords