Security of the Financial App

What it measures

Worry about data safety and fraud within a financial app, captured across four items.

Response Format

9-point Likert (1=strongly disagree, 9=strongly agree)

Representative items

• I am concerned about the safety of my financial data.
• I am concerned about fraudulent transactions.
• There are many fraudsters trying to hack into our financial accounts.
• A small error while using the app can cause me major financial damage.

Citation

Gupta, T., & Hagtvedt, H. (2021). Safe Together, Vulnerable Apart: How Interstitial Space in Text Logos Impacts Brand Attitudes in Tight versus Loose Cultures. Journal of Consumer Research, 48(3), 474–491.

Keywords