Telepresence (Website)

What it measures

A eight-item likert scale designed to measure the degree to which a person has the sense of being at/in (presence) a remote/virtual environment (tele).

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• When I left the _____ website, I felt like I came back to the “real world” after a journey.
• The _____ website came to me and created a new world for me, and the world suddenly disappeared when I
• While I was in the site, I felt I was in the world _____ created.
• While I was in this site, my body was in the room, but my mind was inside the world created by _____.
• While I was in this site, the world generated by _____ was more real or present for me compared to the

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .93) was reported in the primary study.

Citation

Coyle, James R. and Esther Thorson (2001), “The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites,” Journal of Advertising, 30 (Fall), 65-77.

Keywords