PSYCHOMETRICSCALES.COM

Website Interactivity (Responsiveness)

WIWebsite Interactivity (Responsiveness)
6 items 2003 α .92 Free Liu, Y.

What it measures

A six-item Likert-type scale designed to measure the degree to which a person believes that the speed with which a website reacts to user actions is fast.

Citation

Liu, Yuping (2003), “Developing a Scale to Measure the Interactivity of Websites,” Journal of Advertising Research, 43 (2), 207–16.

View & search this scale interactively →

Free access to 2023+ psychometric scales at PsychScales