Website Interactivity (Responsiveness)

What it measures

A six-item Likert-type scale designed to measure the degree to which a person believes that the speed with which a website reacts to user actions is fast.

Response format

7-point scale

Scale items

• The website processed my input very quickly.
• Getting information from the website is very fast.
• I was able to obtain the information I want without any delay.
• When I clicked on the links, I felt I was getting instantaneous information.
• The website was very slow in responding to my request. (r)
• The website answers my question immediately.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .922) was reported in the primary study. Formal validity assessment was not reported by the original authors.

Citation

Liu, Yuping (2003), “Developing a Scale to Measure the Interactivity of Websites,” Journal of Advertising Research, 43 (2), 207–16.

Keywords