A three-item Likert-type scale designed to measure the relative amount of time, effort, and money that appear to have been spent on the development of a website.
Schlosser, Ann E., Tiffany Barnett White, and Susan M. Lloyd (2006), “Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions,” Journal of Marketing, 70 (2), 133-148.
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