Website Development (Investment Level)

What it measures

A three-item Likert-type scale designed to measure the relative amount of time, effort, and money that appear to have been spent on the development of a website.

Response format

7-point scale

Scale items

• The amount of time invested into developing this website seems to be . . .
• The amount of effort devoted to developing this website seems to be . . .
• The amount of money invested into developing this website seems to be . . .

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .95) was reported in the primary study.

Citation

Schlosser, Ann E., Tiffany Barnett White, and Susan M. Lloyd (2006), “Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions,” Journal of Marketing, 70 (2), 133-148.

Keywords