Weather's Effect on Mood (Positive)

Weather's Effect on Mood (Positive)
3 items 2020 α 0.95 Free Chang, C.T., & Chu, X.Y.

What it measures

The scale captures belief that the current day's weather is boosting mood — both one's own and other people's — relevant to research on environmental cues and affect.

Response format

Likely 7-point Likert (exact anchors not stated in source)

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Source not stated by Chang and Chu (2020), who appear to have created the scale themselves; used with adult café customers in Taiwan. Reliability was excellent (α = .95). Validity wasn't discussed, though successful use as a manipulation check offers some indirect support. This is a companion to two other scales from the same paper already on this site (the two Warm Glow measures).

Recommended companion scales

9018790188

Citation

Chang, Chun-Tuan and Xing-Yu (Marcos) Chu (2020), "The Give and Take of Cause-related Marketing: Purchasing Cause-related Products Licenses Consumer Indulgence," Journal of the Academy of Marketing Science, 48 (2), 203-221.

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Keywords

#weather#mood#manipulationcheck#environmentalcues

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