Three items assessing the perceived readability and comprehensibility of a website's text, pages, and labels. Loiacono, Watson, and Goodhue (2002) developed the scale as the 'ease of understanding' dimension of WebQual. Blut (2016) labelled it 'website convenience' and reported high reliability (α=.91) and AVE (.78), with face validity confirmed and discriminant validity showing mixed results across different tests.
Loiacono, E.T., Watson, R.T., & Goodhue, D.L. (2002). WebQual: A measure of website quality. Marketing Theory and Applications, 13(3), 432–438.
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