Conformity Motivation (Opinions)

Name: Conformity Motivation (Opinions)
Creator: Tsai, C. I., Zhao, M., & Soman, D.
Published: 2022
License: https://psychometricscales.com/methodology.html

Motivation to Adjust One's Opinions to Match Others' Opinions

3 items 2022 α 0.89 (Study 4 pretest); 0.91 (Study 5 pretest) Free Tsai, C. I., Zhao, M., & Soman, D.

What it measures

This scale measures how much a person tried to align their opinion with others' opinions at a particular time or event. Tsai, Zhao, and Soman (2022) used it in the pretests of two studies examining how salient knowledge that others are evaluating an object reduces judgment extremity.

Scale items

I tried to align my opinion to others' opinions.
I tried to stay close to others' opinions.
It was important for my opinion to be similar to others' opinions.

Citation

Tsai, Clair I., Min Zhao, and Dilip Soman (2022), "Salient Knowledge that Others are also Evaluating Reduces Judgment Extremity," Journal of the Academy of Marketing Science, 50 (2), 366-387.

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