Measures the degree to which a person believes a particular food portion is appropriately sized to deliver a pleasurable sensory experience — enough to enjoy and savour the food's taste without being too small or too large. Used in Study 3 (n = 100 MTurk participants) where portions were communicated via photographs. Developed for research on how multisensory imagery can increase satisfaction with smaller food portions. The food name should be inserted in the blanks of items 2 and 3.
Cornil, Y., & Chandon, P. (2016). Pleasure as a substitute for size: How multisensory imagery can make people happier with smaller food portions. Journal of Marketing Research, 53(5), 847–864.
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