A three-item scale measuring the extent to which a consumer's purpose during a particular shopping trip was to seek out and discover novel products and ideas. Suited to episode-specific measurement rather than capturing an enduring browsing tendency.
Böttger, T., Rudolph, T., Evanschitzky, H., & Pfrang, T. (2017). Customer inspiration: Conceptualization, scale development, and validation. Journal of Marketing, 81(6), 116–131.
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