Measures the degree to which a person feels involved in and stimulated by a specific stimulus. Items capture the engaging, involving, and stimulating qualities of the stimulus, with one reverse-scored item (boring). Higher scores indicate greater perceived engagement. The scale was designed to be adaptable across a wide variety of stimuli.
Full scale items shown. Always cite the original source when using this scale in research.
Developed by Cian et al. (2014) by adapting items from the eHealth Engagement Scale (Lefebvre et al., 2010) and a user engagement survey (O'Brien & Toms, 2009). Used exclusively with brand logos in the source study, though the authors note its potential applicability to other visual stimuli. Item 3 ('boring') is reverse-scored.
Cian, L., Krishna, A., & Elder, R. S. (2015). A sign of things to come: Behavioral change through dynamic iconography. Journal of Consumer Research, 41(6), 1426–1446.
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