Measures the degree to which a person feels involved in and stimulated by a specific stimulus. Items capture the engaging, involving, and stimulating qualities of the stimulus, with one reverse-scored item (boring). Higher scores indicate greater perceived engagement. The scale was designed to be adaptable across a wide variety of stimuli.
Cian, L., Krishna, A., & Elder, R. S. (2015). A sign of things to come: Behavioral change through dynamic iconography. Journal of Consumer Research, 41(6), 1426–1446.
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