A three-item Likert-type scale measuring the degree of hedonic pleasure a consumer experiences when buying from a particular product category, regardless of the specific brand purchased. The scale captures category-level purchase enjoyment — the intrinsic reward of the shopping act itself within a category — rather than brand-specific affect or post-purchase satisfaction. Habel and Klarmann (2015) adapted items from the Pleasure subscale of Laurent and Kapferer's (1985) Consumer Involvement Profile and used the scale as a product-category moderator of the downsizing–satisfaction relationship in a large cross-category survey (n = 1,522 U.S. adults across 29 categories). Construct reliability = .94 and AVE = .84 indicate excellent psychometric quality.
Habel, J., & Klarmann, M. (2015). Customer reactions to downsizing: When and how is satisfaction affected? Journal of the Academy of Marketing Science, 43(6), 768–789.
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