Harmfulness of the Reported Issue

What it measures

How serious does a described problem sound? Three paired-adjective items rate perceived severity.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• not at all harmful / very harmful
• not at all severe / very severe
• a minor problem / a major problem

Citation

Xu, H., Bolton, L.E., & Winterich, K.P. (2021). How Do Consumers React to Company Moral Transgressions? The Role of Power Distance Belief and Empathy for Victims. Journal of Consumer Research, 48(1), 77–101.

Keywords