Parental Mediation of Child’s Online Activity (Active)
Parental Mediation of Child’s Online Activity (Active)
6 items
2020
α 0.89
Free
Shin, W., Web, T.R.O.P.M.I.C.C.S.O.T., dissertation, D., Minnesota, U.O., Vijayalakshmi, H., Akshaya, , Lin, M., & Laczniak, R.N.
What it measures
How often does a parent step in to talk with their child about what's trustworthy online? Six items measure that active guidance.
Response Format
7-point frequency (never to always)
Representative items
- Tell your child that the Internet depicts products better than they really are.
- Tell your child that advertising on the Internet does not always tell the truth.
- Tell your child that the purpose of advertising and marketing messages on the Web is to sell products.
- Tell your child that not all products appearing on the Internet are of good quality.
- Help your child understand the intention of ads on the Internet.
Citation
Shin, W., Web, T.R.O.P.M.I.C.C.S.O.T., dissertation, D., Minnesota, U.O., Vijayalakshmi, H., Akshaya, , Lin, M., & Laczniak, R.N. (2020). Evaluating Adolescents’ Responses to Internet Ads: Role of Ad Skepticism, Internet Literacy, and Parental Mediation. Journal of Advertising, 49(3), 292–308.
Keywords
parentingdigital mediachildrenonline safety