Perceived Product Premiumness

What it measures

The scale assesses how expensive and premium a product is perceived to be, distinct from other value measures in that it doesn't explicitly gauge whether the price represents a good deal.

Representative items

• I think this ___ is of premium value.
• I think this ___ is very valuable.
• I think this ___ is very expensive.
• I think this ___ costs a lot of money.

Citation

Chu, Xing-Yu, Chun-Tuan Chang, and Angela Y. Lee (2021), "Values Created from Far and Near: Influence of Spatial Distance on Brand Evaluation," Journal of Marketing, 85 (6), 162–175.