The scale assesses how expensive and premium a product is perceived to be, distinct from other value measures in that it doesn't explicitly gauge whether the price represents a good deal.
7-point Likert (1=strongly disagree, 7=strongly agree)
Full scale items shown. Always cite the original source when using this scale in research.
Chu, Chang, and Lee (2021), who refer to the construct as product evaluation, appear to have created this scale themselves; used with a mixed sample of students, staff, and local residents. Reliability was good (α = .82). An EFA conducted alongside items measuring a related construct (product status) provided preliminary support for convergent and discriminant validity. This site also has a differently constructed 'Value of the Product' scale from Yao, Oppewal, and Wang (2020) — the two are distinct measures despite sharing a name.
Chu, Xing-Yu, Chun-Tuan Chang, and Angela Y. Lee (2021), "Values Created from Far and Near: Influence of Spatial Distance on Brand Evaluation," Journal of Marketing, 85 (6), 162–175.
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