Time Availability Scale

TAVLMomentary subjective sense of time abundance -- feeling unrushed, expansive in time, and without time scarcity (state measure)
5 items 2015 α 0.89 Free Etkin, J., Evangelidis, I., & Aaker, J.

What it measures

Five items capture the degree to which a person subjectively feels, in the present moment, that they have an ample and unhurried sense of time. Two items assess time expansion and boundlessness; three reverse-scored items assess feelings of time constriction, urgency, and insufficiency. The scale targets the immediate, felt experience of time rather than objective time availability or time use, making it a sensitive measure for experimentally induced states of time scarcity or abundance.

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Created by drawing concepts and terms from scales by Rudd, Vohs, and Aaker (2012) and Kasser and Sheldon (2009). The exact item phrasing and scale stem were confirmed via personal correspondence with the first author (Berger 2016). The scale stem 'To what extent does it currently (right now) feel that...' anchors items explicitly to the present moment. Items 3, 4, and 5 should be reverse-scored before computing composite scores. No formal validity analysis was reported. The authors referred to the scale as subjective time perceptions rather than time availability -- both labels are defensible.

Citation

Etkin, J., Evangelidis, I., & Aaker, J. (2015). Pressed for time? Goal conflict shapes how time is perceived, spent, and valued. Journal of Marketing Research, 52(3), 394-406.

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Keywords

#timeavailability#timescarcity#timeperception#subjectivetime#statemeasure#awe#goalconflict
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