Three eleven-point Likert-type items measure the belief that tastiness and fattening quality are positively correlated in food products. Items capture the belief that low-fat food is not tasty, that tastier foods are more fattening, and one reverse-scored item denying any relationship. The scale is relevant to food choice, health messaging, and consumer perception of food product attributes.
Desai, K. K., & Ratneshwar, S. (2003). Consumer perceptions of product variants positioned on atypical attributes. Journal of the Academy of Marketing Science, 31(1), 22–35.
Free access to 2023+ psychometric scales at PsychScales